The story, which we will be publishing in instalments every Monday, covers three main periods in Ferrari’s life. However, this will be the true story, not the one most people know! We will be sharing details that shed light on exactly how Ferrari succeeded in creating, from nothing, a timeless and legendary story of the kind that fascinate the whole world a story of boldness and vision, like those of Steve Jobs and Elon Musk. With the support of images provided by Massimo G randi, we are kicking off 2021 with the story of Enzo Ferrari and his various enterprises. In 1920, Enzo Ferrari, having decided in the wake of the Great War that racing was to be his life, founded a business that in today’s terms would be defined a start-up.
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